THE PHILOSOPHY

In pursuit of emanating a unique sense of natural flair for designing and a ...





 

THE IDEA

Challenging & satiating her own designing spirit by dabbling with the idea for ...





 

THE VISION

Attempting to sweetly amalgamate eastern
design philosophies ..

THE LEGACY ...

Mrs. Bhatti; the brains behind the essence of the brand, was always keen to exhibit her work, however, the formal commencement of merchandised production under the label of SHAMIM BHATTI, came about around the spring of the new millennium, as her daughter Aliya Omar, joined the company as its chief designer in 2003.

Aliya Omar's inclusion added supreme value to the label, as the mother - daughter team, continued to work in tandem till 2008.Upon Mrs. Bhatti's retirement, Aliya comprehensively took over the helm of affairs of running the organization full time, and with 5 solid years of experience, she is considered to be delectably aggressive in her pursuit of taking the label to even greater heights as the label's following continues to grow ...